Pulte Homes recently launched a new online newsroom (http://newsroom.pulte.com
) - with what journalists and social news consumers clamor for most frequently - content. The site contains the expected elements such as news releases, photos, logos, videos and featured stories but also branches into other areas. Pulte offers a "Trends" section highlighting news and information for baby boomers and retirees. The site is completely integrated with the corporate Pulte website making for a seamless transition between areas of both sites. There are also links from the online newsroom to Pulte's investor relations and leadership team websites.