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Our Clients, Old and New, Made 2014 a Great Year for TEKGROUP

06 January 2015
2014 was a great year for TEKGROUP and our many clients. We added nearly a dozen new clients to our roster and created new sites for a number of existing clients.
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Vail Resorts Launches New "Vail Summer " Newsroom

02 January 2015
Vail Resorts launched a multimedia online newsroom to highlight “what happens when the snow melts.” Although travel journalists and vacationers alike tend to associate Vail with skiing and other snow sports, the new Vail Summer Newsroom features stories, videos and photos showcasing summer festivals, mountain biking, skating, trail running, hiking, kayaking, and white water rafting.
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Social Media Users Self-Segment: Where to Find the Young, the Female and the College-Educated

14 January 2015
The social media landscape is changing, according to just-released survey findings from the Pew Research Center. Over the past year, Facebook’s growth has slowed while Twitter, Instagram, Pinterest and LinkedIn have seen notable increases in new users. More importantly for marketers and other communications professionals, social media is becoming more segmented, with young, female and college-educated users gravitating toward Instagram, Pinterest and LinkedIn, respectively. 
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LinkedIn's InMail Change Rewards Quality Content Marketing

09 January 2015
If you’re still thinking of LinkedIn as a place to build your career rather than your business, you’re missing out on what the professional networking site has to offer—LinkedIn has become an increasingly important content marketing platform, especially for B2B companies. Now, as Julian Chow reports in Hypertext, a change in LinkedIn’s InMail policy makes the site an even better place for creators of quality content marketing.
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What Journalism's Shift to Digital Means for Your Online Newsroom

17 February 2015
Long gone are the days when digital-only publications were seen as less prestigious or less trustworthy than their paper-based peers. According to the Pew Research Center, as print newsrooms cut back on editorial staff, thousands of journalists have migrated to small and large native digital news outlets. What does this shift to digital journalism mean for companies and other organizations trying to market their news? There are several implications you’ll want to consider . . . 
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Content Beyond Text: The Multimedia Features Journalists Seek in an Online Newsroom

12 February 2015
In our last post, we looked at three content features— PR contacts, press releases and breaking news—that journalists ranked high in importance in the 2015 Online Newsroom Survey Report. But in today’s digital world, “content” is defined more broadly than “text,” so in this post we’ll explore the multimedia elements of an online newsroom—things like photos, videos and audio files—and their relative importance among the journalists we surveyed. We’ll also take a look at online newsrooms that do multimedia well.
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