Research from our online newsroom survey showed that journalists expect your organization to have an up-to-date, multimedia showcase of your news content. Not just a list of press releases, but an interactive and social media enabled communications center for your brand. Below are 8 steps to help create a more effective digital public relations presence.
Twitter; establish a news Twitter account for your organization. This will allow you to publish directly from your online newsroom to a dedicate news Twitter following
With an online newsroom you can maximize the opportunities that you get for news coverage and shareability and can save time and money by automating certain tasks. Let your online newsroom work while you don't.
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