A Short List of Ways to Create a Better Online Newsroom

  1. Create news stories for people other than just journalists. Investors, analysts, partners, brand loyalists all are interested in news and stories about your organization.
  2. Provide immediate contact with a corporate spokesperson at trade shows or big events. Use iCHAT or create a chat format on Twitter highlighting your event.
  3. Ensure that you setup an analytics package (such as Google Analytics) to provide you with statistics on traffic, content, and other valuable insights about your website.
  4. Test your online newsroom on a multitude of browsers (Explorer, Chrome, Firefox, Safari) and devices to ensure compatibility and legibility to a wide audience.
  5. Create a gallery of official corporate and product logos as well as detailed product logos.
  6. Include contact information for a variety of locations or countries that your company might do business.
  7. Make sure to offer detailed corporate contact information such as mailing address, phone and fax numbers, and links to other offices information.
  8. Create accounts with social media news aggregation sites such as Digg, StumbleUpon, and Reddit to increase exposure of your news content.
  9. Make sure to include email address and phone number of all media contacts.
  10. Offer translated releases available to foreign countries as part of your online newsroom.
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