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Contacts in an Online Newsroom

Are you playing hide-and-seek with journalists?

In our recent online newsroom survey, completed by more than 1,500 journalists, 98% of them said it is somewhat important (8%), important (24%) or very important (66%) to find PR contact information within an online newsroom. What might be more telling is the difficulty with which this impossibly simple task is executed in online newsrooms across the web.

Use “ease of contact” as a media relations advantage in your online newsroom. Put full contact information on the home page. Make sure you have a prominent link from the corporate home page to your online newsroom – not in the page footer! Also include contact information for subject matter experts, R&D personnel, and other key employees that can answer questions quickly and accurately.

Some other statistics to consider for your online newsroom:

  1. 94% of journalists surveyed said having company backgrounders on an online newsroom is important
  2. 93% of journalists surveyed said categorizing your news on an online newsroom is important
  3. 93% of journalists surveyed said having breaking news on an online newsroom is important

Socialize your online newsroom by providing PR contact information for your LinkedIn, Twitter, Facebook, YouTube and other social network accounts.

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