In a recent survey regarding online newsrooms, Almost 90% of journalists say it’s important or very important for a company to provide access to news releases within their online newsroom. A bit unexpected was journalists’ preference for news releases to be organized by type of news with 75% indicating the importance of newsroom organization.
83% of journalists say it’s important (27%) or very important (56%) to have access to photographs – both web and print ready – within an online newsroom. They also want access to product information within an online newsroom with 66% indicating the availability of such information would be important (37%) or very important (29%) for their work.
66% of journalists say it’s important (41%) or very important (26%) to access company background information within an online newsroom with 70% of working journalists say its important (30%) or very important (40%) to access crisis communications within an online newsroom.
In addition to press releases, having press kits, photos, videos, testimonials, news mentions, executive bios and thought leaders in your online newsroom will help.