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How to Maximize the Impact of your Online Newsroom

  1. Keep the content fresh. Do your best to add new stories, photos, ideas, and information on a regular basis. This will encourage people to routinely visit your website.
  2. Try to keep the exact same graphic design that you use for your corporate website. This will help maintain consistency of brand and make it easy to navigate.
  3. Manage a list of email addresses that would like to receive your news via email. Most journalists prefer to receive your news in email.
  4. Frequently send out story ideas to your key contacts. This will allow you to keep in touch and will also show that you are willing to help share content.
  5. Make sure you categorize your news into appropriate subjects so that people can find only the news they are looking for. Examples include "financials" or "community"
  6. By using an online newsroom to help automate distribution and manage content, you can increase your productivity.
  7. Integrate as many social media outlets as you can with your Online Newsroom. This will allow you to quickly share (and let others share) your content across a wide network.
  8. Create an area on your online newsroom for "breaking news" that will feature the latest information about your organization. Ensure that you keep this timely.
  9. Leverage your news to create social media press releases that are easily shareable and search engine optimized.
  10. Manage an "In the News" section within your online newsroom that highlights coverage that you've received from traditional media outlets or blogs.
  11. Include a variety of image formats in your online newsroom. Include thumbnail images, high-resolution images, pictures of products, and headshots of executives.
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