share:

A List of Things Journalists Expect in Online Newsrooms

In a recent Online Newsroom Survey, we found that journalists expect you to have certain items in your online newsroom. In addition to press releases, press kits, images, and video, there are many other items that should be archived on your news website.

  1. 99% of journalists say it’s somewhat important (9%), important (34%), or very important (56%) for a company to provide access to news releases within their online newsroom.
  2. 93% of journalists say that it is important to have news releases organized by type of news category. Create topical subjects by product, service or focus.
  3. 94% of journalists say it’s somewhat important (14%), important (28%), or very important (52%) to have access to photographs – both web and print ready – within an online newsroom.
  4. 90% of journalists indicated the availability of digital product press kits would be somewhat important (25%), important (34%) or very important (30%) for their work.
  5. 75% of journalists say video files are an important component of an online newsroom.

For more information, please download the Online Newsroom Survey Report.

<< Back

You must be logged in to view this item.



Login

This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.