Social media can be used to power the distribution of your news across many channels, and for any size company. We surveyed social media users and asking them how they see news in this new digital era. Three key pieces of information that outline the ways that people identify and share news came out of the report.
- Survey respondents were asked questions about their social media use habits and, not surprisingly, this group is tuned in and very savvy. The majority of the survey sample indicated they have been using social media tools for more than five years (34.5%) with more than 65% indicating upwards of three years of social media experience. Nearly 25% say they make use of social media tools between two and four hours per day, with 60% answering that they “frequently” access social media from a mobile device.
- While support for social media favorites such as Facebook and Twitter remain strong – 84% of respondents indicating 50+ Facebook friends and 55% of respondents indicating 50+ Twitter followers – a trend towards an increase in the use of YouTube and Flickr as a news and information sharing tool emerged seemingly as more and more visual platforms begin to take hold. The majority of respondents (77%) indicate
they follow at least one blog with roughly 23% saying they follow no blogs at all.
- Almost 75% of survey respondents indicate they sometimes or frequently visit a corporate web site after learning of a news story through social media channels.
- Perhaps of greatest importance to corporate communicators was the high degree of reliance among this group on corporate web sites and press releases for monitoring, sharing, and posting news and information. Nearly 70% of the survey sample reported sometimes (34%), very often (22.4%), or all the time (10%) use of the corporate website or online newsroom when engaged in these tasks. Responses for use of press releases for the same tasks were nearly identical.
For more information, please download the Social Media Survey Report.