Journalists expect your organization to have an online newsroom. In today’s digital era, where news breaks around the clock, millions of people are sharing news stories using social media and fewer journalists are responsible for more content -- your organization needs an online newsroom to remain competitive.
- 98% of journalists think it somewhat important (15%), important (33%), or very important (49%) for a company or organization to have an online newsroom available to the press.
- 98% of journalists surveyed said it is somewhat important (9%), important (24%) or very important (65%) to find PR contact information within an online newsroom.
- 98% of journalists say it’s somewhat important (8%), important (34%), or very important (56%) for a company to provide access to news releases within their online newsroom.
- 98% of journalists agreed the ability to search news archives within an online newsroom is somewhat important (10%), important (36%) or very important (52%) to their work.
For more information, please download the Online Newsroom Survey Report.