Social media has become a powerful, effective, and cost-efficient news
distribution network for organizations of all sizes. We recently surveyed social media users and asked how they follow, share and consume news. The results showed not only an increasing number of people using social media for news, but an increase in the time spent on social networks and an increase in the amount of news people share with one another.
- The majority of the survey sample indicated they have been using social media
tools for more than five years (34.5%) with more than 63% indicating upwards of
three years of social media tool experience. Nearly 33% of respondents use social
media tools more than two hours per day.
- More than 66% of the survey sample reported sometimes (34.3%), very often
(22.4%), or all the time (9.7%) use a corporate news website when following or
- Almost 75% of survey respondents indicate they sometimes or frequently visit a corporate web site after learning of a news story through social media channels.
- Timeliness of social media tools is an undeniable advantage over traditional media, according to our survey respondents, with 75% indicating that news gathered through social media channels was either slightly (36.1%) or much more (38.3%) timely than traditional news outlets.
- Almost 90% cite the use of Facebook and 70% the use of Twitter as a primary
source of news and information when following, sharing or posting – more than twice
that of the Wall Street Journal and significantly more than CNN.
For more information, please download the Social Media Survey Report.